The secret to growth online, is regular content.
Online Content Life - Social Media
No matter which social media service you use, how great your posts are; social media content expires.
In order to continue to drive users to your social media sites, you need to create frequent popular content.
Video is currently the most clicked content online.
ONLINE CONTENT LIFE - Websites
When it comes to SEO; google prefers newer content over older content.
When it comes to quality; people prefer newer content over older content.
It's important to keep your website fresh with quality updates. Imbed a video onto your website and you can provide all the information a future customer would need to know about your product; and point them to the next logical step.